Selected work
Launches, rebrands and expansions for consumer, tech and purpose driven organizations. Different industries, same mission: turn a fuzzy story into a clear one. Some client names are withheld at their request.
Recent engagements
Shopify, Dropship Website
LAUNCH: Website Design, Logo, Naming, Content
We named it, branded it and built it: Royal Tails, with logo, content and a Shopify store organized around how pet parents actually shop.
Brand ROI: a new brand with a clear position from day one, product pages search and AI engines can read, and a name built to outlast the first trend.
Herbal Medicinals
REBRAND & REPOSITION: Brand Refresh, Website Design, Campaigns
We refreshed the Magic Medicinals brand, rebuilt the website and launched a campaign to grow across Ontario and North America.
Brand ROI: a sharper position in a crowded wellness category and one consistent story across site, campaign and AI search. In the CEO’s words, it far surpassed expectations.
Energy Drink
LAUNCH: Product Launch in Canada
A national launch across Canadian retailers: strategy, go to market plan, a coupon redemption landing site and influencer management.
Brand ROI: retail, creators and digital all told the same story, so shoppers met one recognizable brand on shelf, on social and in search from the first week.
Marketing Agency
REBRAND & REPOSITION: Brand Architecture and Identity Strategy
A branding workshop that rebuilt the house: brand architecture, positioning, naming, tagline and messaging framework.
Brand ROI: one clear structure for every service, language the whole team can use, and a brand that explains itself to clients and to the AI tools they ask for recommendations.
Blockchain & Crypto
EXPANSION & CAMPAIGN: Marketing and Go to Market Plan
We built the marketing team, the plan and the go to market, along with brand architecture, positioning, naming, tagline and messaging.
Brand ROI: credibility in a category that runs on hype, a story investors and users can repeat, and a foundation for long term trust instead of a single news cycle.
Cookware Products
LAUNCH: Go to Market Product Launch in Canada & U.S.
Go to market for a launch in Canada and the U.S.: business, GTM and marketing plans, brand architecture, positioning, naming, tagline, messaging and logistics team management.
Brand ROI: two markets, one consistent brand, with every channel and partner working from the same playbook.
Cloud Services
REBRAND & REPOSITION: Brand Architecture and Naming Strategy
A rebrand workshop and rebuild: business plan, brand architecture, positioning, naming, tagline, messaging, website, logo and content.
Brand ROI: a complex technical offer turned into a story buyers grasp in seconds, on a site structured so search and AI engines describe it correctly.
Nonprofit
EXPANSION & CAMPAIGN: Fundraising and Engagement Campaign Launch U.S.
A full fundraising calendar and campaign, a new service launch, brand guidelines and messaging, managed start to finish.
Brand ROI: a small team with a clear voice and guidelines that outlast the campaign, making the most of limited resources. In their words, it saved them a lot of guesswork and time.
